INFINIT was created by athletes who realized that the difference between a good performance and a great performance is nutrition — Athletes who also knew that sports nutrition didn't have to be so complicated.
Our philosophy is simple: Complete liquid nutrition made for YOU.
One bottle an hour contains everything you need to go all day long. No gels, bars, or even food needed.
Developed with the patented Osmo-FITTM system, INFINIT hydration mixes are scientifically formulated to be isotonic and easy to digest, even in the most extreme conditions.
Our Story
INFINIT was started in 2004, by a group of endurance athletes with one goal: To create a better way to fuel & hydrate.
The solution had to provide enough calories and electrolytes to stay fueled and hydrated while still being easy on the gut and easy to drink all day long.
It had to be simple. Easy to replicate. Eliminating the guesswork and never-ending science experiment behind traditional fueling methods (Did I take 2 or 3 gels last hour? How many salt pills did I take? Am I drinking enough?).
Going with all liquid nutrition seemed like a wild idea back then, but they knew the "pocket full of stuff" method left way too much room for error.
How One Mix Became a Movement
After months of research and playing “mad scientist” in his kitchen, INFINIT founder and CEO Michael Folan, created the first mix of what would become INFINIT Nutrition.
After he dialed in his personal mix, he began sharing it with others and was blown away by the response. That mix came to be INFINIT's cornerstone product — GO FAR Endurance Fuel.
Since our founding, INFINIT has been proud to help countless athletes reach their peak performance through natural science-based complete liquid nutrition solutions. Combining isotonic energy and hydration with premium protein and recovery blends custom-tailored to each individual's unique needs and taste preferences.
In 2004 INFINIT opened its doors, becoming the first custom sports nutrition provider on the market. Since then, we've had the privilege to simplify fueling & hydration for thousands of people. We are athletes, helping other athletes perform and feel better. It’s as simple as that.
Michael Folan │ INFINIT Founder & CEO
Our Mission
At INFINIT Nutrition, our mission is to empower athletes to achieve peak performance through personalized, science-based nutrition solutions.
We simplify sports nutrition by providing complete, custom-blended liquid formulas that are easy to use, easy to digest, and tailored to each individual's unique needs. Our commitment is to innovation, quality, and the relentless pursuit of excellence in fueling and hydration. We stand by our promise to deliver the best nutrition experience, ensuring every athlete can perform and feel their best, every hour, every day.
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Our Team
We’re proud to be headquartered in Cincinnati, Ohio where we have a dedicated and highly skilled team who are committed to providing the best personal service experience for every person.
Our dedicated in-house Production Team provides the utmost care in ensuring every order is produced and handled with the highest quality, purity, and precision standards.
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Our Products
We stand by our long-standing commitment to developing products based on the most current sports science research, and made with only the highest quality ingredients, free from artificial colors, sweeteners, and preservatives.
Developed with the patented Osmo-FIT™ system, INFINIT hydration and endurance formulas are designed to be all-in-one, isotonic, and easy to digest, even in the most grueling conditions.
Ingredient & Allergen Transparency
We believe you have a right to know what’s going into your body. Every INFINIT product includes a complete ingredient list and nutrition facts panel directly on the label and online.
- Common Allergens: INFINIT formulas are made in a facility that processes milk, soy, eggs, and corn-based ingredients.
- Gluten Free Facility: Our dedicated production facility does not handle or store any gluten-containing ingredients or products to eliminate the risk of cross contamination.
- Vegan & Plant-Based Options: We offer dairy-free, vegan-friendly fuel blends.
- Sourcing: We proudly source our ingredients from trusted suppliers and prioritize clean, functional ingredients free from artificial sweeteners, colors, or preservatives.